Alex Steinherr X Primark Skincare Review – Cruelty Free, Vegan & Affordable!

I’ve put this post off for the longest time. There was a huge buzz surrounding the Alex Steinherr (creative and long time Beauty Director) X Primark skincare collab when it first launched! My main issue with the line and what was putting me off talking about it for so long…for one it’s not stocked in every Primark (Penneys in Ireland) and two, it’s literally only just (after six months or so of being out) been properly restocked! This stuff has been seriously hard to track down! When I have actually been in a store that sells it (check out the Global local stockist list here) the stand has been pretty much ransacked or if not they’ve been out of stock of any of the products I had any kind of interest in…until now! 

There’s probably a few other bits that I’ll end up trying at some point (main reason for not picking more stuff up/ all of any kind of product is that I’ve usually got way too much stuff I’m either already testing or have similar things I use religiously and love you know?) and’ll do a quick round up of everything that’s available in the range, but I picked up 3 items that I was most interested to try. (I managed to pick them up in the Wilton Penneys store in Cork…it might be because of the recent restock, but they seemed to have way more than any of the Dublin stores I’d been in to or the Liverpool store! And FYI…not sure if it’s a permanent thing, but as well as in the beauty section, there’s loads on the shelves by the tills too which a super helpful member of staff told me about after she saw me looking in the main section…she was a good egg!)

The Alex Steinherr X Primark range of 20 ‘hero’ products is pretty easy to navigate and is split up in to 5 sections, each covering a different skin concern. Here’s a quick breakdown as promised before I get on to the bits I’ve been trying…


  • Plump & Glow Moisturiser – serum in cream, 1 second skin transformer (hyaluronic acid, pink pomelo) 
  • Plumping Lip Gloss – tinted, volumising lip gloss (hyaluronic acid, cactus flower)
  • Facial In A Stick – multi tasking balm in a stick (hyaluronic acid, dragon fruit extract)
  • The Power Mask – hydrating and glow giving sheet mask (hyaluronic acid, Japanese camellia) 


  • Every Night Eye Mask – soothing, depuffing eye infusion (hyaluronic acid, chamomile, willowherb)
  • Overnight Lip Mask – deep hydration treatment (hyaluronic acid, chamomile, willowherb)
  • Sleeping Face Mask – replenishing night treatment ( hyaluronic acid, chamomile, willowherb)
  • One-step Night Cleanse – oil to milk conditioning cleanser (hyaluronic acid, chamomile, baobab oil)


  • Daily Skin Starter – smoothing, perfecting primer (alpha hydroxy acid, peach flower extract)
  • Oil Free Gel Hydrator – lightweight pollution protection moisturiser (anti oxidant, peach extract) 
  • Dual Texture Exfoliating Pads – gentle acid toner infused exfoliating pads (lactic acid, blueberry)
  • City Mask – soothing, anti pollution sheet mask (ginseng)     


  • Micellar Cleansing Gel – multi-tasking, everyday cleansing gel (fig extract)
  • Moisture Locking Everyday Moisturiser – buildable, deeply nourishing emulsion (squalene, peptides)
  • Hydration On The Go – super concentrated hydration boost (hyaluronic acid, vitamin B5)
  • Supreme Sheet Mask – sheet mask for optimum hydration (glycerin, lotus flower extract)    


  • Low pH Sulphate Free Cleanser – non drying, gentle and pore refining cleanser (salicylic acid)
  • Super Detox Clay Mousse Face Mask – deep cleansing clay mask (niacinimide, charcoal)
  • Anti-blackhead Stick – portable, water activated blackhead eraser (charcoal, salicylic acid)
  • Blemish Rescue Plasters – spot treatment plasters (salicylic acid, tea tree oil)    

So now we’ve got that product rundown out of the way (although hopefully helpful if you’re unsure what you want to pick up) let’s get to the bits I picked up and have been trying! I’m going to start with the thing I’m not 100% sold on, but probably was the most intrigued about…the Plump & Glow Facial In A Stick.

It’s multi-tasking, you can use the stick in 2 ways…emulsified with water and used as a makeup remover or as a regenerating, hydrating mask balm if applied straight from the stick and left on. Although fragrance free it does almost have a waxy kind of essence to it (and does contain waxes) which was a bit off putting for me, especially as my skin is combo and can be prone to blocked pores and sensitive to over hydration. I do like how it’s in stick form, super portable dead handy, but I do feel like this would be better suited to someone with really dry skin/ dry skin patches.The balm itself is very firm although does soften up a bit with the contact/ heat of your skin. I thought it might work well on the lips…it doesn’t as much as some of my favourite lip products and doesn’t taste great either, so a no on that from me. In terms of makeup removal…it works, pretty well actually (and again is in portable stick form, so compact and potentially great for travel) but is a little messy and I felt like I needed to cleanse again after this as it did (even when emulsified) leave a slight film on my skin. I do really like the feel of this on my forehead (which can get super dehydrated!) and like it best used as a prep for my moisturiser. I’ll keep having a play with the Facial In A Stick but yeah, underwhelmed. I think this is mainly due to my skin type not being the target skin type for this particular product though. If you love this or have any tips by the way…let me know!!

On to the positives and really positive actually. As well as the stick I also picked up the Plump & Glow Moisturiser from the same Plump & Glow range and the Every Night Eye Mask from the Sleep Spa range which was probably the thing I was most excited to try! I picked up the Plump & Glow Moisturiser because I liked the sound of it, the ingredients and needed a light, every day product that I could throw on when I couldn’t be bothered with the whole serum, moisturiser routine. A quick fix product, which with the ‘serum in cream, 1 second skin transformer’ claim I had high hopes for. I really like this product! It’s not hugely innovative, but it does what it says on the tin. It contains hyaluronic acid which is an ingredient I generally look for in skin products, applies nicely, absorbs well…it does leave your skin smooth, hydrated and although I wouldn’t say particularly dewy…it does give your skin a healthy plumped up look and feel. I’d definitely buy this one again.

Last but definitely not least…the Sleep Spa Every Night Eye Mask…I LOVE this! Absolutely the hero Alex X Primark product for me! My eye area is one of my most ‘problem’ areas. In the grand scheme of things my eye area skin is pretty sensitive but well behaved, it’s my under eye darkness that I’m always most concerned with when it comes to skincare and makeup. Yes I get sleep, yes I drink plenty of water…it’s a hereditary thing (thanks mum haha). So this is described as a reviving, soothing and energising eye infusion, helps depuff and wake up the eyes and it does! The Every Night Eye Mask is silicone based (I’d usually avoid a silicone based face primer, I just don’t like the feel or how my makeup sits over it, but in an eye product and especially this one it works!) cooling on application and smooths effortlessly in to your skin. I use a small amount of this (as with all eye creams…I love the ELF Illuminating Eye Cream durning the day) around the whole eye area…under my eyes, sides and right on to my brow bone in a patting motion. This has soothing ingredients (chamomile), hydrating sodium hyaluronate, anti-inflammatory silk tree extract and most excitingly antioxidant willowherb, which is not only anti-ageing but potentially reverse ageing too!! Restorative and healing eye treatment £4/ €5…yes please!! I’ve only been using it (every night) for the past few weeks so it’s too early to see any long term effects, but I’ve seen enough to know that I really like it and it improves both the texture/ appearance of my skin and how my makeup sits over the top. I’ll be bulk buying the Every Night Eye Mask, get it before I do! 

That brings me nicely on to the price point…everything in the Alex Steinherr X Primark skincare collab range is £5/ €6 and under. Premium skincare and effective ingredients at an affordable price point, Something for every skin type and concern. Cruelty free, Vegan, fragrance free and free of nasties…if you’re yet to try anything and are anywhere near a Primark/ Penneys that sells it, it’s well worth giving something a go at those prices. If only it was sold online! 

Alex Steinherr X Primark Skincare collab is available in store in selected Primark/ Penneys stores now. 

Have you tried anything? What will you pick up?

Lyd x



I’m now based in Cork, Ireland. Although I do take select bookings for North Wales/ Cheshire and Dublin (get in touch for more info) and am available to travel country wide…I’m mainly taking makeup bookings for Cork City and surrounding areas. 

As a bridal makeup specialist, I do get booked up well in advance so if you’re looking for wedding makeup in Cork contact me asap to check availability, secure your date and avoid disappointment! I’m freelance and travel to your home/ venue of choice. Also available for makeup for any occasion/ event, lessons and master class…find more information and a full list of services here.

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