There’s been a few really big foundation releases recently, the hype surrounding 2 in particular…the Fenty Pro Filt’r Foundation by Rhianna and the Faux Filter Foundation* by beauty guru powerhouse Huda Beauty! I’ve been wearing and testing out the Fenty foundation since it’s launch early last month, so keep an eye out for a full review of that, but first…
As you’ve of course gathered by the title, I managed to get my hands on the new offering from Huda beauty…the Faux Filter Foundation*. Following it’s highly anticipated global launch on Friday (13th October) and subsequent selling out very soon after! Seriously (as with any launch with this much hype and at cultbeauty at least…) the 5 lightest shades where the first to go, followed by the majority of other shades a few hours later! They’re obviously a permanent fixture in the HB line, so worry not they’ll be re-stocked. Will link all the places you can get it/ sign up to wait lists etc at the end anyway! (Keep an eye on all their social channels too for exact re-stock info!)
So yeah, I didn’t dilly-dally (I’m level: expert at this stage at life dilly-dally…not when it comes to snagging sought after makeup though!) and ordered my shade straight away! Well…lets just take a second actually to talk about that! I say my shade, but I didn’t know for sure it was my shade and pretty much had to order blind! I know that’s a standard really with foundation/ skin tone dependant products, especially new launches that might not be available to swatch in store yet or if you yourself can’t get to a counter/ store. The thing is with the Faux Filter launch, apart from the very lightest and one darker shade which were shown swatched on models there were no real on skin and true to colour swatches anywhere! That aside there was a lot of other information to help you figure out your closest shade match.
Firstly…here’s the way the Huda Beauty Faux Filter shades work:
• They each have a shade name (named after sweet treats)
• A number which groups them in to groups of fair (100’s), light (200’s), medium (300’s), tan (400’s) and rich (500’s).
• There’s then 6 shades in each of those groups, lightest being the lowest number, darkest being the highest number in that group…fair for eg. (lightest) 100, 110, 120, 130, 140 and 150 (darkest).
• Each shade name and number is then followed by a letter which denotes the shades undertone…
COOL: B – beige (pink based with blue tones)/ R – red (pink/ red based with red undertones)
GOLDEN: G (golden base/ yellow undertones)
NEUTRAL: N (neutral)
There’s also HB’s ‘ultimate Faux Filter brand shade comparison guide’ blogpost which sees the HB team compare their Faux Filter shades along side some other popular brand shades (including Fenty, Kat Von D Beauty, MAC etc etc). While good in theory, in my opinion it was compiled with the greatest intentions (and kudos for that) but it’ll confuse things no end. It definitely needs tweeking! Coming from someone who has experience/ knowledge of a lot of different brands/ formulas/ shades, not only from a personal point of view with my own shades in things, but from using them in my pro kit/ on many other skin types/ tones…some of their comparisons are ok but others are way off!
I went for the shade Panna cotta 130G*…it’s the lightest golden tone, which is what I generally need to go for in most brands although I can wear a neutral shade too but anything too cool (with too much pink) looks super weird/ very unflattering on my skin tone! HB’s Faux Filter shade comparison chart doesn’t actually have a direct comparison with the Panna Cotta shade, but they have it down as kind of close to Too Faced’s Born This Way in Snow and Fenty Pro Filt’r in 120 Neutral…grand, but they also have it closely matched to Estee Lauder Double Wear in 2C4 Ivory Rose which has pink undertones rather than golden and would be way too dark for me (for reference I ‘d wear either a 1W1 Bone or 1N1 Ivory Nude!).
If you can’t get in to a store to swatch/ get shade matched…instead of focusing on the HB v’s other brand shade comparisons too much, with this look out for your general shade range (are you fair, light, medium etc) and the natural undertone of your skin and then try and search swatches of specific shades that people with a similar skin tone to you have posted online (they’ll be way more of these popping up now it’s been launched!). With me an educated guess paid off and I could make a shade or so either side work, but Panna Cotta is an exact match for me!
Bellow are some comparison swatches against Panna Cotta and some similar shades of popular foundations…even if you are lighter/ darker it might give you more of starting point to go from!
What Huda Beauty have to say about their new Faux Filter foundation…
• Full coverage (packed with a higher level of ultra-refined pigment)
• Velvety formula offering a flawless radiant matte finish (bottled Insta filter)
• Long wearing
• Suitable for all skin types
• Intelligent seamlessly blendable HD liquid that works with your skin to make it look it’s best
• Stipple brush application for full coverage
• Damp Beauty Blender for medium coverage
• Mixed with primer or moisturiser for a dewier finish and set with powder for oily skin all day wear
• Available in 30 shades (Huda has spoken about adding to this asap!)
• Cruelty free.
My thoughts…as always, lets start with the packaging! The bottle itself does look sleek and expensive thanks to the black ombre design. The fact that it’s a plastic bottle was a bit of a surprise (and I have heard other people saying for the price the bottle should be glass/ heavier) but I’m not mad at it…the lighter the bottle the better in my opinion, way better for travel. You get 35ml of product which is 5ml more than a standard foundation bottle size. I thought maybe with it containing a higher level of pigment, you might need to use a lot less hence the bottle (especially being a bit bigger) would possibly last longer than other standard foundations. You do only need to use a small amount, but still a similar amount to equivalent full coverage foundations as apposed to the super concentrated smaller bottle versions like the ReMarcAble from Marc Jacobs for example…so it looks like it would last a similar length of time as pretty much anything else you might pick up. I’ve been using one pump and find it’s enough for my full face and with a buffing brush for a fuller coverage (the Morphe M439* is my usual) or a damp beauty sponge for a more natural medium coverage finish (I like the NYX one* or the Beauty Blender Pro*). The Faux Filter foundation was also launched with a primer Complexion Perfection* and a synthetic Face, Buff & Blend Brush*, neither of which I picked up just as I have more than enough of each already nor did either particularly appeal. Plus you do get a primer sample when you order from Cult Beauty* so I’ll still get to try it.
The Faux Filter foundation applies really nicely, blends well with brush or blender (just depending on the level of coverage you want) and does buff out to a perfected and flawless finish with ease. It does set to a radiant matte finish (not flat at all), although with my skin being more on combo side I’d pretty much always set oilier areas with a bit of powder anyway (usually the Kat Von D Setting Powder [UK* / IE*]) to make sure everything stays put and relatively oil free. It lasts really well, it’s on all day until I take it off…KVD Lock It still fares slightly better in my opinion, as in it’ll look fresher at the end of the day but overall I’m happy with the longevity of this. The staying power is comparable to the Fenty Pro Filt’r although the Pro Filt’r seems to keep oils at bay longer and with more time between touch ups, but then hardly surprising with this being the more hydrating formula.
My one issue with the Faux Filter foundation…it’s scent! I’m not a fan of added fragrance in makeup products (I can cope if it’s just the scent of the ingredients/ product itself though)…this one has a lot of fragrance going on! I can’t quite put my finger on what exactly it is, but the thing I can compare it too the most is floral old lady esq perfume…really synthetic and yeah, I’m sure some people wouldn’t be bothered by it/ might even like it, but safe to say I’m not a fan! Just worth a mention as I know a lot of you can be equally, if not more, bothered by overly scented makeup. The good news is…is doesn’t hang around. Sure you can smell it the whole time it takes to do your face (eye roll), but once done you really can’t notice it. Another important thing to note…although mucho added fragrance, this didn’t irritate my skin/ cause any breakouts which after smelling it I pretty much expected!
Apart from the assault on the nostrils when you first apply it (eye roll again but can overlook that) I really like the Faux Filter Foundation so far! It has a gorgeous finish and is lasting way longer on my skin than expected which is good. It does make your skin look flawless, plumped up and yes like a real life filter for your face. Surprisingly (after all the shade matching guess work!) the shade I have (Panna Cotta) is probably one of the best shade matches to my skin I’ve ever had too! Definitely adding this to my regular foundation rotation!
Have you tried the Faux Filter Foundation yet??
Get the Huda Beauty Faux Filter Foundation now from…
In store: Harrods and Selfridges, London.
Online: Cult Beauty* (you can actually sign up for re-stock alerts for specific shades @cultbeauty too!), Harrods, Selfridges, Brown Thomas, shophudabeauty.com and US Sephora.
➕SAUDI ARABIA –
In store: Dubai Mall, Mall of the Emirates, Mirdif City Centre and Yas Mall.
➕ Coming to the rest of Europe and Australia mid November, so a little longer to wait for those of you elsewehere and if you can’t wait that long…most of the online places to get it above ship globally too!