So with Kat Von D beauty finally coming to the UK and Ireland and following on from my last brand introduction blog post, as promised, I’m going to be reviewing some of the line’s products and showing you all what I love and in my opinion, what I think is worth picking up! Exciting times! Available in Debenhams Oxford Street from October 5th and online from September 13th! (from Debenhams.com* and Debenhams.ie*)
The first product I’m going to talk about and probably the most asked about, is the Lock-It Tattoo Foundation. The Lock-It collection has recently undergone a facelift (as well as the introduction of some brand new products to the line), but fear not if you are a fan already, it’s only the packaging that has been improved and it’s so pretty!
Let’s start with said packaging. The foundation is housed in a super sleek and sturdy plastic tube, clear (so you can see when you need to pick up a replacement which is great!) with silver KVD lettering in the signature beautiful gothic font and black ‘drip’ detail…gorgeous and looks amazing on your vanity! It also comes with a really cute and functional stopper for travel and to keep the dispenser itself clean. The stopper looks like an old wax seal on a letter and captures Kat and her brands style perfectly! As well as looking the part, the foundation boasts an innovative airless chamber. KVD Beauty’s reason for this? It apparently prevents contamination to protect and maintain a consistent creamy formula (which does make sense) so every pump delivers a fresh, measured dose, for a full face application each time. I like how much time and effort has been put in to this design, I’m a sucker for good packaging!
The Lock-It Foundation is currently available in 21 creamy, highly pigmented and long wearing shades and includes a good selection of undertones, so there will be something there to suit everybody. I usually wear the shade Light 45 Warm. I do suffer from a bit of redness, but have a fair, but slight golden tone to my skin, somewhere in between an NC15/ 20, so kind of NC17 ish if that means anything to you. It is a full coverage foundation, but feels surprisingly light weight on the skin, especially compared to others with a similar coverage eg. the Marc Jacobs Re(Marc)Able foundation, which I do like, but you can definitely feel it on!
Kat Von D Lock-It Tattoo Foundation features –
➕ Full coverage containing a high 21% pigment
➕ The best siliconic elastomers/ esters provide 24hr wear
➕ Gives a long lasting finish and is transfer resistant
➕ Natural polymers absorb oil for a soft matte finish
➕ Added emollients provide a velvety texture for smooth, hydrated skin
➕ Optical diffusing properties to visually minimise the appearance of fine lines/ wrinkles while increasing the skins luminosity
➕ Cruelty free and Vegan formula
➕ Formulated without Parabens/ Synthetic Fragrances
You only need such a small amount of this foundation for your full face, I usually use half a pump and that’s definitely enough for my skin. It applies so well to the skin, smoothly, evenly and although the foundation does eventually settle to a natural semi matte finish (which you can obviously powder for a more matte finish), it’s hydrating formula means it does stay slightly dewy on the skin initially and unusually for a full coverage foundation, you do get quite a bit of play time before it does set. This allows you to build up coverage if you do want more pretty easily too. As I’ve mentioned before, the foundation feels relatively light weight on, which again surprised me as it’s such a thick consistency when you pump it out. Just be mindful of that and try not to apply as much as you maybe would another foundation and you’ll be fine! I sometimes only powder underneath my eyes and minimally through my t zone and it actually gives a beautiful naturally glowy finish, which I love!
There is also a primer in the Lock-It range, but I actually like to use the Too Faced Hangover Primer (Available from Debenhams*) it works really well with this formula foundation. It applies best in my opinion with either a flat top synthetic stipple brush (like this one by Zoeva available from Beauty Bay) or a damp complexion sponge (Like the Real Techniques Miracle Complexion Sponge*), applying bit by bit from the centre of your face, out, concentrating on any areas that need a little extra coverage. It does last really well on me and does need a powder/ blot paper top up once or twice in a full day, but then all foundations on me do!
The Kat Von D Beauty Lock-It Tattoo Foundation is already a repurchase and I will repurchase again for sure! I like to have it in my foundation arsenal and use it often! I love how it makes my skin look! It controls oil, but doesn’t dry out your skin, so bar those of you who prefer little to no coverage, it’s a great choice for all!